Today’s Blog post is about a gorgeous young lady who will take the world by storm with her great embroidery haute couture skills. I had the honour to talk to her via Instagram. I admire her work and want you all to meet her! Please check her Instagram out! I am sure you will become a follower! She truly is amazing with skills to watch for all the fashion and couture houses around the world. A true painter with the needle!
So, please meet Parida…..
Who is Parida and how did you start ?
I was born and grew up in Thailand, and began my career in Bangkok in various fashion-related jobs. I came to live in the UK almost 15 years ago, to study at Vidal Sassoon as a Fashion Stylist in hair and makeup. About 3 years ago, I shifted my focus. I began at first by taking professional courses in Fashion Design at London College of Fashion and Central St. Martins. It was there I first learned, and then fell in love with, Haute Couture/Art Embroidery. I soon became more interested in Art Embroidery as a form of artistic expression rather than just for use in fashion for decoration. So next I went to Paris for most of a year to do the complete 8-level “Haute Couture Embroidery” professional course at Ecole Lesage, the leading embroidery atelier. Since then, I have been using Art Embroidery as a creative medium to explore and express my own artistic ideas and visions. As a spiritual person, I also find the intense focus and concentration required by Art Embroidery is literally “meditative”, and helps me achieve the mindfulness and serenity of being “completely in the moment”.
2) Why embroidery in today’s world of “Fast Fashion” ?
I have decided that personally, I pretty much now reject “fast fashion” and big brands as simply too much of a commercial merry-go-round. I believe that a focus on classical design, craftsmanship, and quality is more satisfying, both in fashion and art. My own personal fashion style has evolved to be a combination of tasteful classicism with a quirky personal touch. I believe each of us should endeavor to become our OWN “brand”, informed by our own taste and creativity in a way that expresses who we really are. That gives us a “brand” that money can’t buy, that is unique, personal, and genuine. And I take the same approach in my art. First and foremost, it is about using and developing my skill to discover and express who I really am as a person.
3) What is your next project ?
My next major embroidery project will be “Bird Lady”, based on a painting I did in California and posted on Instagram last Spring. Like most women today, I have a complicated and busy life with lots of responsibilities, so I have to work hard to set aside time for focus on my embroidery art. “Bird Lady” will be my focus when I return to the US later this fall.
4) Who do you want to collaborate with in the future ?
My “dream” collaborators are Frida Kahlo, Audrey Hepburn, Pablo Picasso, and the 17th Century master embroiderers who worked in the Court of Louis XIV. Of course, none of them are available right now anywhere but in my mind and imagination, but I try to keep learning from them and being inspired by them. I also find I am spending more and more time in museums and galleries, trying to learn from the art of others that speaks to me personally, whether they be famous or unknown. And of course, I really admire the very special Art Embroidery work that the Taiwanese artist Chengyen Lee is doing in his atelier in Nantes, France.
5) Where do we find you on “social media” ?
At the moment, only on Instagram. My embroidery art, and occasionally bits of fashion, appear at “Parida_Seredipity”; my sketches, paintings, and portraits appear at “Parida_Serendipity2”. Next year, I hope to also launch a Blog/Website, and perhaps eventually a YouTube Channel of my own.